Exterior Home Design Trends for 2024: Stone Edition

Exterior Home Design Trends for 2024: Stone Edition

Dark Is In For Exterior House Colors

Not all choices in life are black and white, but when it comes to stone veneer color choices, they increasingly are. As we gaze into the crystal ball of stone exterior home trends for 2024, Instone Northeast Territory Sales Manager Mike Kornele predicts that we can expect to see more veneers where black takes the leads, complemented by white or light gray highlights.

“It seems like over the last couple of years, everything has been trending to that more modern look – squared off, smooth facing, contemporary finish. Darker colors are definitely in,” he said.

While the timeless grays and earthtone veneers that sell well every year continue to hold their ground, the allure of dark stones is on the rise.  Homeowners looking to make their indoor and outdoor spaces stand out are opting for those bold alternatives. Kornele points to Pangaea Natural Stone’s Black Rundle and Cambrian color Ledgestones and Castlestones as prime examples and hot sellers.

Pangaea® Natural Stone Black Rundle
Pangaea® Natural Stone Black Rundle
Pangaea® Natural Stone Cambrian Ledgestone
Pangaea® Natural Stone Cambrian Ledgestone
Pangaea® Natural Stone Cambrian Fieldstone
Pangaea® Natural Stone Cambrian Fieldstone
Pangaea® Natural Stone Cambrian Fieldstone
Pangaea® Natural Stone Cambrian Fieldstone

In the world of manufactured stone veneers (MSV), Kornele envisions a continued embrace of stones that offer an “in and out” look to them – those with depth and interesting textures that draw the eye. With the market now offering an array of MSV colors and finishes, customer preferences have moved away from the flat planes that once dominated the industry.

However, it’s important to note that exterior home color trends can vary by region. Kornele observes that the modern veneer trend is thriving along the East Coast, while new inland areas are leaning towards stones that blend seamlessly with Colonial and farmhouse-style architecture.

The Color Palette for Outdoor Pavers and Hardscaping 

When it comes to outdoor pavers and hardscaping, shades of gray and blue have consistently dominated year in and year out, according to Instone Vice President of Natural Stone Products Justin Alicandro. Instone boasts one of the widest selections of blues and grays in the country, thanks to Aura Natural Landscapes, ensuring there’s a color to suit every design vibe.

For those leaning towards a darker tone, Blue Mist granite is a top contender. If you prefer a lighter touch, check out the Blue Ice Natural, Blue Ice Thermal, Imported Gray, or Silver Ridge granites. Alicandro notes that Misty Blue Marble and Silver Travertine are in high demand for pool pavers.

However, Alicandro has noticed a surge in stones for pool areas that are pure white or close to it, like Arctic Cloud marble. This white marble is loved for its subtle grey veins that flow through each stone. “This is extremely popular for pools because it stays cool, and the sandblast finish provides texture for a non-slip patio,” he said.

Alicandro also expects earth tones Oxford Buff, a light tan/cream-colored stone, to maintain its strong momentum from last year. Customers view it as a more durable, attractive, and budget-friendly alternative to Midwest limestones, he said.

Another intriguing trend Alicandro has seen is the use of natural stone accents to complement manufactured hardscaping materials. For example, contractors are pairing natural stone pool coping with concrete pavers; natural stone stair treads with concrete retaining walls; and natural stone widestock to cap concrete walls. This trend is gaining traction as natural stone pieces can be larger, providing a more appealing look. For example, concrete coping is typically produced only 18 inches long, while natural stone sections can extend up to 4 feet.

“It’s less jointing for the capping. It’s a more attractive look and a trend that’s happening more and more each year,” he said.

Outdoor Kitchen Popularity Is Surging
Stone Veneer Adds The Distinctive Touch

For masonry professionals, get ready to shift your gears when it comes to veneer installations on outdoor kitchens. Modular outdoor kitchen materials, like those offered by Isokern Fireplaces & Chimneys, have significantly reduced installation time and complexity, making projects that were once the domain of only wealthy homeowners attainable for a broader audience. But homeowners are cladding these outdoor kitchens in stone veneer to give these modular structures a distinctive style.

“It seems now more and more Mrs. Smith wants a kitchen that’s going to be more unique than Mrs. Jones’s kitchen, so they’re getting into a lot more veneer work,” Kornele said. “Everybody is always going to be doing their water tables, foundations, entryways, stoops, and things like that, but outdoor kitchens are definitely on the rise. That’s a market that’s going to be pretty solid for the next couple of years.”

Isokern Fireplace
Pangaea Ledgestone

Of course, the right veneer style is just one part of the equation – homeowners also need to select pavers that harmonize with them. Kornele suggests most people prefer a healthy contrast in stones so that they stand out without being overly flashy

“When you’re choosing your colors, you want things that are going to complement each other, but you don’t want things that are exact, because you don’t want to step back from your project and see a blob of one color,” Kornele said. “You want the colors to stand out and be distinct, but you don’t want them to battle each other.”It’s a decision driven by personal preference, but it can be made simple by Instone’s Visualizer. The tool allows users to create instant digital overlays showing how stone products would look on photos of their home or property

“It is a very efficient tool,” Alicandro said. “In the old days, you had to get physical samples of stones and put them next to each other to see how they’d look together. Now you can look at multiple combinations in a matter of minutes.”

Natural Stone vs. Concrete Pavers: The Ultimate Patio Material Showdown

Aura Patio design
Aura Patio design

Natural Stone vs. Concrete Pavers: The Ultimate Patio Material Showdown

So you’re weighing the pros and cons of natural stone vs. concrete pavers for your patio. As you move ahead with your research, allow us to share a few data points for consideration.

  • The Parthenon was built in 447 with marble.
  • Stonehenge was built around 2,500 BC with bluestone and sarsen (a sandstone).
  • The Sphinx was built around 2,500 BC of limestone.
natural stone examples
The Parthenon; Stonehenge; The Sphinx

These breathtaking structures, still standing strong after thousands of years, were all made of natural stone – some of the same varieties of stone we use for patios, pool decks, and walkways. Look at pictures of these wonders. The stone radiates atmosphere, history, and mystery. Can a concrete stamp do the same?

“When you have natural stone, you have a story behind it,” Instone Territory Sales Manager for New England Jake Alicandro said in a recent episode of InBuilding Design.

“You have a stone that’s coming from the earth, that’s been here thousands of years, vs. a paver that’s manufactured, that’s only a few months old or so.”

Don’t Oversimplify Patio Paver Cost

Too often, the choice of natural or artificial hardscaping comes down to cost  and the notion that concrete products will save you money. Sometimes that’s not even true. There are manufactured pavers that cost more than natural products, so buyers should compare the specific products they’re considering. 

Overall, the gap between the initial costs of concrete pavers and natural stone pavers like those produced by Aura Natural Landscapes have been narrowing. But when comparing prices, it’s important to factor in the costs of upkeep and the expected life of the product. The greater durability of natural stone can save money in the long run on repairs, maintenance, and the need to replace materials vs. concrete pavers, which are prone to suffer chipping, cracks and deterioration. 

And then there are the intangibles. Getting beyond the initial material purchase, here are a few reasons why purchasing natural stone products is money better spent.

Natural Stone Pavers Retain Their Natural Beauty

aura oxford buff sandstone patio
Aura Oxford Buff Sandstone

Mother Nature is a talented designer. Natural stone is full of the speckles, swirls, tints and other details that give each piece its own unique character. There’s a reason why many manufactured stone varieties are created to look as much like natural stone as possible.

“The great part of natural stone is the creativity you see within it,” Alicandro said. “You have stones that have a lot of movement in them, and there are stones that are very uniform and linear. The possibilities are endless when it comes to natural stone.”

You can amplify those qualities by laying out your stones in irregular patterns. Irregular pavers are pieces of stone that are not uniform in shape and size, like squares or rectangles, but can be arranged together to create attractive mosaics that call other patterns in nature to mind. Aura Natural Landscapes irregular pavers come in consistent cuts designed to fit together like a puzzle, making them 10 times faster to install than other irregular flagging products.

Aura irregular pattern patio
Aura Silver Ridge Irregular Pattern

Eliminate the Vulnerability of Concrete Pavers

Manufactured pavers have come a long way, but even the best of them can’t match the shelf life of natural stone. They are far stronger structurally.

According to the American Society for Testing and Materials (ASTM), an independent organization that develops standards for construction materials, typical granites can withstand 16,000-25,000 pounds per square inch (PSI) of pressure; sandstones upwards of 15,000 PSI; and limestones in the range of 8,000 PSI. The regular concrete used for projects like patios and sidewalks support in the neighborhood of 2,500 PSI.

Even if your stones or concrete won’t be used for a project that will bear the brunt of heavy weights on a regular basis, the elements will deal plenty of abuse over time. The harsh freeze-thaw cycles of the Northeast and the extreme heat waves of the South expand and contract your material, causing a gradual degradation. Concrete pavers are more vulnerable to these swings. .

The fresh appearance of concrete pavers also won’t hold up like a high-quality natural stone. Concrete paver colors are made with pigments and dyes that eventually fade from exposure to sun and the elements, while standard white concrete tends to stain. Take a look at the sidewalks and curbs around your town – are they pretty to look at? And while trends in paver colors and patterns come and go, a classic natural stone never goes out of style.

Aura commercial paver project
Aura Italian Bluestone Sandstone

 The Eco-Friendly Choice

The concrete manufacturing process is energy intensive and can rely on chemicals, rocks, cement, and other ingredients being shipped from far and wide. The Natural Stone Institute notes, “From an overall sustainability perspective, natural stone has a lower environmental footprint than precast concrete. This is due to the minimal resources used to quarry, fabricate, finish, and transport natural stone. … Every step in the precast concrete manufacturing process requires the use of a lot of energy, which contributes to their total global warming potential.”

No environmental harm comes from the disposal of stone. In fact, the waste materials from quarrying and preparing natural stone flagging can be recycled for a range of uses, including gravel, artificial reefs, the foundations of construction sites, the bedding beneath patios, and even as ingredients of concrete.

For these reasons, using natural stone can help a project earn points to attain a U.S. Green Building Council Leadership in Energy and Environmental Design (LEED) certification.

See the patio where Aura sandy point pavers replaced concrete pavers
Aura Sandy Point

Go Natural

To learn more about the possibilities for a property you own or are working on with natural stone products, visit our Aura Natural Landscapes page . There you can browse its online catalog of granites, sandstones, marbles and other natural stone varieties in a range of colors and patterns, all competitively priced. You can also count on Aura’s design services team to collaborate with your architects, consultants, and other professionals through each project phase.

Contact Instone today to get the conversation started!

3 Superior Building Materials for Luxury Home Construction and Renovations

Pangaea Fieldstone House
Pangaea Fieldstone House

3 Superior Building Materials for Luxury Home Construction and Renovations

High Quality Stonework Transforms Homes

From cellar to ceiling, from front yard to fence line, nothing can transform a home quite like high-quality stone work. Natural stone products have the power to set the atmosphere of a room, boost curb appeal, and make a property feel like a personal vacation getaway. 

When it comes to high-end residential building projects, choosing the right products can make all the difference. Luxury building products possess distinct characteristics that set them apart from standard materials. The allure of exquisite craftsmanship, superior quality, innovative features, customization options, and the ability to fulfill client expectations drives builders to seek out these materials.

Aura Silver Ridge granite patio
Aura Silver Ridge Granite

Instone carries a trifecta of natural stone brands that experts consider as best-in-class for veneer, hardscaping, and fireplaces: Pangaea Natural Stone, Aura Natural Landscapes, and Isokern Fireplaces & Chimneys. Used in combination, the trio works together seamlessly to make residential building projects and luxury home renovations beautiful on the inside and out.

By using luxury building products in their projects, builders can create remarkable structures that exemplify sophistication, durability, and unparalleled beauty.

Using low-quality materials can have the opposite effect. In an episode of our InBuilding Design series covering the differences between natural and manufactured stone products, Instone President Kevin Grotke observed that lesser-quality artificial stones look “obvious” and can cheapen the look of a home.

“Sometimes we’ll call it ‘Chiclets’ when you see an entire stone painted red, and then brown, and then orange – it just looks fake,” Grotke said. “I think the unfortunate thing is, a lot of people don’t know what they’re putting on their home, and it’s permanent.”

Chiclets’ example

Ultimately, the highest-quality materials elevate the overall construction experience and deliver exceptional results that leave a lasting impression on both builders and their clients. Their innovative design, factory preparation, and packaging also allow builders and contractors to complete jobs faster, saving homeowners money in the process.

Below we explore why Pangaea, Aura, and Isokern are an ideal triple play for custom home construction and renovations. 

More Than A Pretty Face

Pangaea Natural Stone Veneer

Pangaea Natural Stone veneer stands apart from its peers on the strength of its quality and innovative features. 

  • Stones are available in seven unique patterns and styles, each with multiple color options, providing plenty of possibilities to suit any living space. 
  • Pangaea’s pallet layers come pre-arranged in an optimal blend of stone colors and sizes so they’re ready for immediate installation. Each pallet of Pangaea stones comes pre-cut, tooled, trimmed, and fitted, simplifying the installation process and ensuring greater quality control. 
  • Additionally, each stone is pre-scored with grooves to ensure secure, long-term adhesion to any surface. 
Pangaea designed living room
Pangaea Fieldstone Westcoast

Handpicked Stone & Personal Attention

Aura Natural Landscapes

Unmatched quality, consistent availability, and superior stone fabrication services, that’s Aura Natural Landscapes. Customers and masonry professionals alike consider Aura a premier partner from sourcing to completion.

Aura’s extensive network offers access to the top stone products from quarries around the globe, whether for patios, steps, poolside pavers, pebble edging, walkways, or other hardscaping improvements. 

  • Aura offers a deep catalog of granites, sandstones, marbles, and other natural stone varieties in colors ranging from classic speckled grays to ruddy earth tones, all competitively priced.
  •  A project’s design professionals can also count on Aura’s design services team to help unlock their creative ability by collaborating closely with architects, consultants, and others through each project phase.
Aura misty blue granite patio
Aura Misty Blue Marble Blue Mist Granite

Superior Warmth & Selection

Isokern Fireplaces

Isokern manufactures high-end modular fireplaces made from pumice (volcanic rock), the most energy-efficient material on earth.

  • The Icelandic pumice used in Isokern components has remarkable refractive properties that distribute heat back into a room. This sets it apart from site-built concrete, metal, and masonry fireplaces. 
  • Modular Isokern fireplaces are not only quick to install, often taking less than a day, but are also more cost-effective compared to traditional masonry fireplaces. 
  • Isokern includes options for wood-burning and gas, vented and vent-free fireplaces. This makes them suitable for both indoor and outdoor use. Isokern offers a complete line of fireplaces and complementary products, including firebrick, fireplace stone, flues, and Isoset mortar.
Isokern Magnum series
Isokern Magnum Series

The Allure of Luxury Building Products

Luxury building products hold a distinct appeal in the construction trades. Builders who are dedicated to creating exceptional and high-end structures understand the importance of selecting materials that will help them exude that quality. Here are some of the top attributes Instone’s masonry and installation partners say they look for in their products. 

Exquisite Craftsmanship: Builders seek out materials that display exceptional attention to detail and meticulous artistry. Whether ornate moldings, intricate metalwork, or finely crafted custom cabinetry, these elements showcase the dedication and expertise of skilled artisans. 

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Superior Quality and Durability: Builders prioritize materials that are designed to stand the test of time, ensuring that structures maintain their appearance for years to come. From top-of-the-line veneer for a façade to flagging that can endure harsh freeze-thaw cycles, natural stone products offer unparalleled strength and resilience. 

Eco-Friendliness: Homebuyers and developers are factoring sustainability into purchasing decisions with more prominence than ever. Builders are responding by expanding their use of environmentally friendly materials and seeking out manufacturers that go the extra mile to reduce their carbon footprints.

Pangaea is recognized internationally as a trailblazer for the steps taken to make its operations and products more sustainable. Among them are its recycling of waste materials and water, renewable energy use, and specially designed packing crates to thwart the spread of invasive pests. 

Isokern uses all natural pumice the natural insulator and reclaims the pumice out of vast lava fields. In addition all of the products are recyclable, exceed EPA standards and help reduce greenhouse particles.

Unique and Customizable Options: Builders are drawn to luxury building products that allow for personalization, ensuring that the finished structure stands out as a one-of-a-kind masterpiece. From custom-designed tiles or irregular flagging, the ability to tailor these products to the project’s specific requirements allows builders to create a truly exceptional and personalized space for their clients.

Prestige and Client Expectations: Luxury materials evoke a sense of prestige and exclusivity, reflecting the status and lifestyle that clients desire. These products help builders fulfill their clients’ aspirations and create an atmosphere of opulence and refinement. 

Explore Our Luxury Look Book Here

Elevate Your Work

Pangaea Natural Stone, Aura Natural Landscapes, and Isokern Fireplaces and Chimneys present a winning combination for upscale home projects.  

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Creating a Decorative Fireplace With Stone Veneer This Holiday Season

Creating a Decorative Fireplace With Stone Veneer This Holiday Season

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‘Tis the season when your home becomes the focal point for holiday gatherings. There isn’t a better centerpiece than your fireplace for making memories with family and friends. But is your fireplace looking a little drab? Give it a makeover with stone veneers.

The look of a natural stacked-stone fireplace adds charm to any space, and it’s easy to do. Thin stone veneers can be adhered around an existing fireplace made of brick or tile. The industry term is a “fireplace surround,” because that’s exactly what it does to give your fireplace a new look.

 

Installing a Thin Stone Veneer Fireplace Surround

Like the name sounds, a fireplace surround includes all the elements surrounding the firebox itself, which includes the area inserted into the wall where the fire lit. Thin stone veneers can be installed around the firebox and up to the mantel area or all the way up the ceiling to give the look of a natural stone chimney.

Cultured Stone Echo Ridge Country Ledgestone

Thin stone veneers are natural or manufactured stones usually about 1-2” thick that can be attached over an existing brick fireplace. Because thin veneers are lighter in weight, they are faster and easier to install than building a new stone fireplace, saving you time and labor costs. Not to mention not having to take on a messy demo project in your home before the holidays. Not only will you achieve the look of a full stone fireplace, you’ll have the same durability and low-maintenance care.

If you’re handy around the house, you could DIY your fireplace surround. Puzzle lovers will enjoy the process of putting the pieces together in place. If you’re unsure of your DIY skills or you’re in a time crunch to get it done before a holiday party, it will be easier and faster to contract a professional mason or contractor.

Stone Veneers for Your Fireplace Surround Makeover

Dress Up Your Stone Fireplace for the Holidays

Once you have your new stone veneer fireplace done, you’ll want to dress it up with some holiday cheer.

Cultured Stone® Chardonnay Dressed Fieldstone

Start With Greenery

A big staple for your fireplace decorating is the lush greenery. Place garland across the mantel and perhaps drape down the sides of the firebox area (be sure to keep all décor from getting too close to the fire and heat.). Within the garland, the possibilities are endless to nestle fairy lights, figurines, ornaments, fruit such as cranberries, flowers such as poinsettias, pinecones and more. Perhaps, hide an Elf or two. 

Pangaea® New England Quarry Ledgestone

Color Coordinate

Pick a color theme and coordinate your holiday décor. It could be traditional Christmas colors of red and green, more frosted wintery shades of blue, white and silver or even something offbeat such as pink. If you put up a Christmas tree, you can match your fireplace décor with your tree décor by using bauble, ornament, ribbons and candles in matching colors.

Interloc New England

Match Your Décor Style

Is your style ultra modern, vintage/retro or farmhouse? Make your holiday décor match your design style in your home, or give it a style all its own. Modern style may use sleek ornaments, metallics and high-contrasting colors, while farmhouse leans to soft neutrals or all-white with black trim. Mid-century modern has become very popular, with more of this type of décor hitting the market in playful colors of pink, teal and orange.

Once the stone veneer is set and garland is hung, all of us at Instone wish you a joyful season by the fire with loved ones. 

Ready to dress up your fireplace with stone veneer? Make your wish list and contact us for samples of Pangaea, Cultured Stone and Dutch Quality stone veneers. 

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Summer is the Perfect Time for a Pizza Party with the ISO’ven

Summer is the Perfect Time for a Pizza Party with the ISO’ven

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Pizza recipes, cooking tips and more
from our resident pizza experts!

Give your outdoor kitchen a fun upgrade – just in time for outdoor summer parties.  If you want a knockout addition to your back patio space for entertaining friends and family, an outdoor pizza oven is the perfect choice! Here’s what you should know about having a pizza oven:

The Difference is In the Taste

Isokern, the maker of high-end fireplaces, offers the ISO’ven Outdoor Wood Burning Oven, for making pizza and other dishes over a wood burning flame. What makes cooking in the ISO’ven different from your regular indoor oven is the taste.

“The wood-flamed cooking experience is outstanding,” says Instone’s President and CEO, Kevin Grotke, who uses his ISO’ven on a regular basis. “We cook pizzas and do cooking in cast iron skillets to finish off dishes such as macaroni and cheese, lasagna, roast, bullion sauces and red sauces. The richness of flavor from the wood cooking is amazing and so unique. You can make the kind of pizza you would get at a high-end pizzeria in your own backyard.”

The Entertainment Value Alone is Worth It

An outdoor wood-burning pizza oven creates an entire experience for you and your guests.

“It’s a really fun appliance to have,” says Grotke. “It’s a whole event to build the fire, keep the fire going, managing the heat, making the pizza, turning the pizza in the oven while it cooks.”

Not only does the experience set an outdoor oven apart from an indoor oven, but the pizzas cook very quickly – about four minutes when the oven is up to full heat, which is between 750 and 900 degrees as opposed to a conventional indoor oven that maxes out at 500 degrees. 

Building the fire and getting it up to full heat is a ritual in itself, which takes about an hour. It’s the perfect time for a pre-meal happy hour!

Because the fire is in the back of the oven, turning the pizza to cook it evenly becomes an interactive activity that adds to the fun. Since the pizza cooks quickly, guests can make their own individual pizzas and have them ready at about the same time. That’s definitely a pizza party in the making!

Easy Installation

Grotke says the ISO’ven is relatively easy to install because it comes in components. “A medium-skilled DIYer could do it themselves in a couple of hours. Then you would add the stone veneers or whatever finish for the look you want.” He says outdoor cooking and entertaining has definitely become more popular over the last few years. A pizza oven in your backyard can provide a fun focal point for your next party.

 Wood Burn or Gas Starter – Your Choice

While the ISO’ven is intended to burn solid wood fuel, a gas starter is also available. We recommend using cherry, applewood or hickory wood for added flavor.

How to Make a Great Pizza

Our resident pizza expert at Instone, CIO Jim Palatine, offered some tips and recipes for making a great pizza. He says he got into making pizza when he saw a shop that made beautiful granite slabs and decided to have a pizza stone made for himself and to give away to friends. He started experimenting with making pizzas at home and trying recipes from what he refers to as the ultimate pizza recipe book: “The Pizza Bible: The World’s Favorite Pizza Styles.”

He shares some of his best pizza making tips:

The Key to Great Pizza Crust

“The difference between run-of-the-mill pizza and extraordinary pizza comes down to the dough,” says Palatine. “You really want dough that’s been fermented for three days in the refrigerator.  You can make it with any recipe or buy it frozen. Just make sure it is pizza dough, not bread dough. Then put it in the refrigerator and cover it with a film wrap and let it sit for three days. That will give you a really nice elastic texture and it’s easier to make a nice round pizza crust that will have a nice chewy and nutty taste to it. It’s a real game changer.”

Typically, dough is sold in one-pound balls.  Cut the ball in half and make two smaller half-pound balls.  Separate them on a plate dusted with flour, and loosely cover with a plastic bag or anything else so the surface doesn’t dry out.  Leave out at room temperature for at least an hour prior to making pizza.

The Key to Using Ingredients

“Less is more—and use good quality,” Palatine advises. “People often tend to put too much sauce and too many ingredients on a pizza. When you put the sauce on, spread it very thin and sprinkle the other ingredients on. Always use good quality ingredients. If you use mozzarella cheese, use whole milk, don’t skimp with low fat. Get good pepperoni in a natural casing and don’t slice it too thin.”

Some of Jim Palatine’s Favorite Recipes

TIP: Use either corn meal or “Wondra” brand flour, between the pizza peel and the pizza. This enables the dough to slide off pizza peel when putting it into a hot oven.

Cheese, Pancetta and Arugula White Pizza (The Palatine Pizza)

  • Have the raw dough in front of you.
  • Put a little bit of extra virgin olive oil and minced garlic down.
  • Add a light coating of shredded mozzarella cheese. Then sprinkle a little feta or goat’s milk cheese.
  • Sprinkle some matchstick slices of pancetta.
  • Cook in the oven until brown and crispy.
  • Dress a bowl of arugula lightly with olive oil and red wine vinegar; put it on top of the hot pizza and let set.

Cheese and Sausage

  • Have the raw dough in front of you.
  • Put down a thin layer of tomato sauce (canned tomatoes in a food processor with salt, pepper and olive oil).
  • Add a light coating of mozzarella cheese.
  • Cut uncased Italian sausage into dime-sized pieces and sprinkle on top.

Cheese and Onion

  • Have the raw dough in front of you.
  • Add a light coating of mozzarella cheese.
  • Add goat’s milk cheese.
  • Sauté onions with a little bit of sugar until brown.
  • Sauté mushrooms.
  • Sprinkle the dough with the onions and mushrooms then drizzle with truffle oil.

TIP: Use cherry, applewood or hickory wood in your wood-burning oven for added flavor.

To learn more about the Isokern ISO’ven Outdoor Wood-Burning Oven, visit the Isokern page on the Instone website.

What’s your favorite pizza recipe?

We want to try it! Send your recipes to the Instone team by filling out the form below!

Instone Presents Isokern Fireplace Training

Instone Presents Isokern Fireplace Training

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Are you a dealer or sales representative who would like to add Isokern fireplaces to your next quote but you just don’t feel comfortable selling it? Then Instone has your solution!

We offered complimentary training live-streamed on Thursday, June 16 10 a.m. CT / 11 a.m. ET for you to learn everything there is to know about Isokern fireplaces and accessories so you can sell them with confidence.

Together, Rob McKay, Chris Miller and Samantha Espino demystify the process of putting together a complete Isokern system and make you more confident talking about the features and benefits of an Isokern over a traditional fireplace. 

“We’re trying to make the product more familiar,” says McKay. “Our sales reps say, ‘It’s a fireplace, I don’t want to say the wrong thing.’ But they shouldn’t be scared of it. It’s pretty straightforward and we’ll show them how.”

What Is Isokern?

If you don’t know about Isokern fireplaces, they: 

  • Are made from Icelandic volcanic pumice, the most energy-efficient material on earth, which has incredible refractive properties, reflecting heat into the room instead of absorbing it like other site-built concrete, metal, and masonry fireplaces.  They will last a lifetime.
  • Can be installed in less than a day.
  • Are less expensive than traditional masonry fireplaces.
  • Are available in wood-burning and gas, vented and vent-free.
  • Can be set up indoors or outdoors.
  • Come with complementary products like firebrick/fireplace stone, flues, and Isoset mortar.
  • Come in different design styles.

Think of the ways you could add this onto orders for new home construction and additions happening this summer. If you’re selling stone veneer, you can easily add on a fireplace. “It adds more value for you and your customer,” says McKay.  It’s a win-win!

The Training Features Three Segments:

An overview – What are Isokern fireplaces? What are they made of? What are their key selling points?

Competitive analysis – How do Isokern fireplaces compare to similar products on the market and what makes them better?

Quoting how-to – A walk-through of how to work with a blueprint of a home, what measurements to take, and how to put together a quote for a customer.

McKay says this new livestream approach to Instone University training makes it instantly accessible to their sellers and dealers. In addition, the training session will be recorded and available for playback on Instone’s website. “We used to go to a lot of locations and do live training, but a lot of times people forget what they heard. This way, they get the live experience but they can also go back and watch it for things they might have missed or forgotten.”

And of course, it wouldn’t be Instone without the friendly and welcoming attitude they are known for. “We’re very professional, but we’re not buttoned-up,” says McKay. “We’re proud of being the best at what we do, but we also keep it open and very natural. It’s casual in the sense that you can come to us and ask any questions.”

The goal is to establish Instone as a resource for dealers and sales representatives to get to know the product offerings and the best way to sell them so they can better serve their customers. As McKay says, “We want to be the knowledge center of all the products we sell from the product basics to the installation.”

Learn more about
Isokern Fireplaces